Finding a new way to improve customer experience is always a major challenge if not a headache for owners. Understanding customers’ journey and needs are one thing, being able to act on that knowledge is another. With a QR Code menu, however, your customer’s experience with the store can increase dramatically.
QR Menu refers to the digital menu which will appear from scanning a QR code. Normally, customers wait at the counter to select their items, pay for them and then sit down. Some cafes or restaurants have a more traditional approach: have the guests sit down and then take their orders.
With QR Menu, customers can skip the line and find a place to sit down right away, saving them time and effort. With the QR code on the tables, they can simply use any QR scanner, and Voila! The menu will appear. The table number should be included or can be manually entered. Customers will select their items digitally, and once everything is done, the waiter will bring the items to them. Less time queuing, more time enjoying!
QR Menu isn’t a new thing, but it’s nowhere near as popular as it should be.
For customers, QR Menu saves them time and effort. They are super convenient since they allow time for people to choose without affecting others, the pictures and information are also more available. It is also said that QR Menu is nice because it enables a contactless dining experience and diners don’t have to communicate with staff. This is a surprising upside of the feature because after COVID, not everyone is comfortable with face-to-face communication. Another surprising reason why QR Menu is superior is that people tend to think using QR Menu to order is more modern, more technological, so they use it because by doing so, they think higher of themselves.QR Code menus - smart table ordering solution for restaurants
What about merchants? Would it be any more convenient for merchants as well? It turns out that using a QR code to order also reduces the personnel burden for restaurants and cafes, while the probability of human error during ordering also decreases. Having a digital menu instead of a physical, paper one also cuts waiting time and printing costs. If you’re looking to provide the utmost modern, technological experience, QR Menu is probably the best way to go.
Merchants will not only benefit from the cost-cutting and the new experience enhancement. Using a digital menu can also help with analysis since data will be stored and used later for service improvement. This can be crucial for restaurants or cafes which change their menu once in a while, not just because they will know which one is usually ordered but which combinations are often bought together.How might QR Code menus help you run your restaurant effectively?
Customers are never truly satisfied. There are always people with special requirements, and accommodating these requirements properly could be the make or break for some. Digital menus should be able to accommodate these requirements, either by modifying items with options or special notes.
Some customers actually prefer talking to staff than using digital menus because they would like to be advised or have an enhanced experience. It’s not always the case, though. The number of people who wish to be consulted on their choice only accounts for a very small percentage. Most people from the low to medium class prefer some privacy and avoid unnecessary contact with staff. A lot of them said if pictures can be seen clearly and information regarding the products is clear, they tend to use QR menus more often than ordering with a team member.
DingDoong provides a great solution for a QR Code menu. All you have to do is sign up for a digital menu here, and set up your menu. If you also have a POS machine, we can sync the menu on the POS to your digital menu, and that should all be done.