DingDoong provides a solution for KWB to meet the demand of local
warehouses, while creating a new shopping experience for overseas
customers.
With DingDoong, KWB’s customers are now able to set up delivery
time, changing the dynamic of the shipment altogether, from
customers having to wait for the delivery until uncertainty to
customers know exactly when the order will arrive. Sure it would
mean having to fulfill their expectation, but customers would be
much happier, and much more willing to comeback to the service and
refer it to others.
With Group order feature, shoppers are allowed to add multiple
people to the cart, eventually increase the cart value. This is
very flexible for overseas customers because now with 1 shipment,
customers will have to pay the delivery fee once, but since
everyone joins in the cart, the cart value is big enough to make
the delivery fee seems insignificant.
With the introduction of Group order function, KWB can now
increase their revenue from their 4 main markets, as businesses
now can order books for their employees as a form of welfare.
Small businesses are the biggest B2B customer in this segment,
with them having enough resources to attract new people, but don’t
know how. By providing a free to access reading resource, they’re
adding new welfare to their list. It’s not decisive for sure, but
it does help.
