Hailey Jones came across DingDoong through organic search on Shopify App store. At first, they got the app
because it does both functions the company required, which are allowing pick-up at store and try on, and
setting up next day delivery. Then the app started introducing new functions such as set up shipping fee to
different area, and Group order to get more people involved.
With new functions updated, they have a much more powerful and complete tool for their business operations.
On one hand, shipping fee feature allows Hailey Jones to set up different shipping rates based on different
criteria, such as free shipping for orders over AU$100, or special delivery rate for suits.
On the other hand, Group order is tremendously useful to boost average order value. Hailey Jones has been
encouraging people to buy more, spend more for free delivery or other promotions without success. With group
order, people are much more prone to invite their friends or colleagues to place order with them, hence an
increase in order value.