7 Ways to Increase Shopify Conversion Rate in 2023

Littledata surveyed 3,223 Shopify stores in September 2022 and found the average conversion rate for Shopify was 1.4%.

Anything more than 3.2% would put you in the best 20% of Shopify stores

Anything less than 0.4% would put you in the worst 20% of Shopify stores

The difference between the two might lies in conversion rate optimization (CRO)

Conversion rate optimization (CRO) is the practice of identifying the factors that influence a visitor to make a purchase. At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable. You must figure out how to make your website work best with users and encourage them to make a purchase.

Dive into the article below to discover 7 practical suggestions you can utilize to enhance your store for the highest conversion rate.

1. Hone in on the homepage design

The homepage is where customers meet you first, so try to make it inviting and easy to navigate by following some UX web design tips:

• Keep your text simple and straightforward with a clear CTA.

• Don't use too much text or many images, Customers would become confused and take longer to go on to the next step of the purchasing process.

• Give your visitor a better direction with a slideshow of images showcasing a new collection, a current promotion, and best-selling products.

2. Gain social proof with testimonials

66% of potential buyers agree that they will likely be convinced to purchase a product because of its positive reviews. Therefore, try to Include any testimonials, badges, reviews, and awards to help you establish some trust in your brand. They can convince customers and quell their doubts or hesitation about purchasing a product. 

And while some customers may never send a review, you might encourage them to share their opinion by offering discounts or gifts in return. 

Customers nowadays have many options, and reviews can be an important tool to narrow them down and increase the conversion rate of your store. Find out What social proof is and its examples!

3. Perfect your product pages

Your e-commerce product page is where the majority of your customers finally make the decision to either buy your product or leave your store.

Some useful tips below might help you create a persuasive product page that converts:

Ensure you have a not only perfectly function but also beautiful e-commerce product page. This is still important in this age. If you build it, they may still not come.

Product pages exist to inform buyers of the value of your product and the needs it satisfies. Therefore, keep your customer's demands in mind and list the impulsive product details that help them to make a faster buying decision.

Make sure that images are as high-quality as possible and show images of products from multiple angles which evoke the accurate feel, size, and look of your products. A product video should be included

Nearly 95% of shoppers read reviews before making a purchase, and surveys have consistently shown that customers trust reviews more than descriptions provided by the store or manufacturer. Therefore, don't forget to display product reviews you have to increase their chance of making a purchase.

Moreover, it would be so regretful to lose some valuable customers who left you just because the product they intend to buy is not available. Therefore, encourage customers to return by allowing them to sign up to get the product update in case it is out of stock.

4. Entice your website visitors

Depending on the product and sector you are in, conversion rates may vary; nevertheless, there are several key concepts that can improve conversion rates on every website: clarity, simplicity, credibility, and urgency. Therefore, aim to lure website users on their first visit by creating a sense of urgency and a fear of losing out. Welcome bars or popups to provide limited discounts or special offers can help.

5. Transparent is key

Be transparent on your website to avoid misleading your customers. For example, be upfront about your prices, shipping costs, out-of-stock products, and delivery time.

67% of shoppers say they normally check the return page before making a purchase. Therefore, don’t forget to display your return policy clearly on your site. This will make your customer feel more confident about buying online with you.

6. Let buyers choose their shipping/delivery date & time

Most frequently, shoppers leave their shopping carts because they are uncertain of the delivery date for their products. Therefore, allowing your customers to choose their preferred date and time to receive orders can assist to reduce the rate of abandoned carts and boost the conversion rate. 

Why delivery date plugin matters on your Shopify store?

7. Drive better customer experience with unique function Group Order

One of the best ways to increase the likelihood of making a purchase is to give your customers an easy way to shop. We discover that people who often shop for food, grocery, or clothing do group buying so frequently for better cost and time efficiency. But on the market, people are lacking a tool to make this process more convenient. 

Shopify is always a highly competitive e-commerce platform. It's where you not only continually optimize your website to improve conversion rate, but also have to keep pace with your customer demand to offer exceptional experiences that make your store stand out from the competition. 

Therefore, we highly recommend that you should bet on Group Order on DingDoong now. Be easy to set up, user-friendly, and straightforward on your Shopify store. Group Order gives people the easiest way to shop with their friends, which is convenient and time-saving. It also aids people in saving on their purchase costs and shipping fees, which frequently account for 70% of abandoned shopping carts.

Exceptional online shopping experience with Group Order! Why haven't you tried it yet?

Takeaways

There are several strategies you may employ to increase conversions on your website, but it's simple to get started right away by paying attention to the website design, making it simple to use and credible with social proof. Additionally, raise customer satisfaction with certain practical plugins like Delivery Date and Group Order to maximize conversion rate and lower abandon rate.

Understand the strategies, put them into practice appropriately, see how customers react to them, and plan the way ahead! 

Don't forget to get in touch with us via [email protected] if you have any questions. We are always willing to assist.