Outstanding benefits of using Group Order, and how to use it effectively

Group ordering isn’t a new practice. However, with Group Order by DingDoong, your customers’ online shopping experience will be dramatically improved.

Normally, the group will have 1 person do the whole ordering process, going around asking for what the others want, pay the entire cart, and then give everyone their items later. This can be frustrating because it’s time-consuming, easily causes confusion, and terribly dependent.

Group Order by DingDoong eliminates all these downsides. With Group Order by DingDoong, not only does it also provide the same benefit as the traditional group ordering process, but it also offers amazing new advantages. Let’s look at all of them. 

Outstanding benefits of using Group Order

Strengthen bonds between people

Group ordering, as an activity, is great to connect people. One of the reasons why people order together is because they want to be a part of something bigger. This can be as small as a lunch group or a matching fandom outfit. People are social animals, we long for connection, and by ordering in groups, they foster interaction, trust, cooperation, and hence strengthen the bond. These days, people can also be more pragmatic and want to order in groups to save delivery time and cost. More on this in section 5, cross-border shopping.

Improve digital experience

With Group Order by DingDoong, you are essentially allowing everyone to shop on their own devices. This is, first and foremost, more convenient to look at items, items’ information and customize per individual interest. Convenience produces higher spending and less cart abandonment, which means a much higher conversion rate. Your customers will love you for this and will come back every time. 

Exceptional online shopping experience with Group Order! Why haven't you tried it yet?

Increase order value

While convenience is an amazing way to help people to spend more, group ordering is also good to help achieve promotional requirements such as free shipping or discounts because there are more people, and therefore more demands. UK high street stores have been putting free shipping threshold to encourage customers to spend more. People tend to meet this threshold, but not always. Some still place orders under that value and pay the delivery fee, knowing that the total they have to pay is still lower than the threshold. This is not ideal, and group order is a great way to make sure this won’t happen ever again. Group Order by DingDoong is only an experience enhancer, and still counts as 1 order, so promotions can technically still be applied. More convenience! 

Unbeatable Average Order Value (AOV) growth strategy you've never heard of

Work as a natural affiliate program

A lot of people argue that group order doesn’t change the cashflow income as it only merges current orders into 1, so no new customers are generated. This is not true. When people invite their friends, family, colleagues to join in on the cart, they are letting new people know about your business, and because these people spend money on their first encounter with the store, they aren’t reluctant to return and do it again. People invite new customers, and these new customers introduce even more people, and this should continue forever. The best part is you don’t have to pay any third party for all of this. Your customers are working for you. They are your affiliate, and you almost don’t have to pay them anything in return.

Improve cross-border shopping

Cross-border shopping is on the rise. This is true. People shop from overseas stores because of several reasons: to find a better price, to find a better item, to find items which are not available locally and so on. For western countries, they are more likely to shop due to better price, given the similar exchange rate between currencies. For eastern countries, however, they want to find new products, but the overseas shipping fare can be daunting. This is when Group Order comes in. Normally, bulk ordering is good because of the economy of scale. With Group Order by DingDoong, they don’t need to order the same item in high quantity to make it work. The deed is done easily, and the shipping fee (if there isn’t a threshold) can be split, or so seemingly insignificant.  

Why aren't you riding the cross-border shopping wave just yet?

How do you use Group Order by DingDoong effectively? 

Although group ordering isn’t a new practice, shopping using Group Order may take some time to get used to, so fundamentally you want to train people to get used to it. 

Make people know about it

Firstly, make people know about it. This is critical. Since not a lot of stores offer similar features at the moment, deploying Group Order on your store is huge. Make an event about it, let people know about it, make the feature something special and it will be special.

Create promotions

Secondly, we do recommend you create promotions, especially free shipping. Promotions have always been the first thing people have in mind when it comes to encouraging spending. With Group Order, your promotions are met easier, and people have more incentive to invite new people. Free shipping is a great promotion: your income isn’t reduced by much, while people love free stuff. As previously mentioned, in the UK, free shipping above certain value is a norm, so it’s actually necessary that UK businesses provide this offer to catch up with the market. 

Launch at a great useful time

Lastly, launch at a great useful time. Each product type has its own function and high and low season. For example: school supplies tend to peak around autumn, August, and September; while costumes usually have higher demand during November. These are all great seasons to shop and everyone can shop simultaneously, so having a tool to help them would make them think about you next time they need it. 

We do believe Group Order is the future of online shopping, partly because the activity is not new, but the feature is. People want to have such a tool, but they haven’t realized it yet. All they need is a little push, and maybe that’s all you need to expand your business as well!